The Web

Our design intentions have been established in relation to the theme of "Now". we came to an agreement that the tower should portray the idea of a "WEB" which we believe it best describes the theme.  Also known as the web, internet plays a significant roll today and its the driving force of contemporary communication.  like a spiderweb, the internet is connected from point to point and inter-connected to a centural source. Also a symbol of unity, internet represents the identity of the 21st century.The design will fully realise the web and its contibutions by representing its characteristics:
-Its ability to be flatpacked and transported with ease represents how easily infomation is shifted
-Being able to be built by a third party represents the user-friendliness
-Timber represents versitility and innovative qualities
-The height represents the insignificance of physical separation.
additional features the tower will adopt will be:
-Incorporation of light to represent 'life' as the participant of the present
-Interactivity to include the people and the consumers
-The ability to change representing the rapid developments in the world
The tower will inherit these characteristics from the one simple idea of the WEB